On every content creation and streaming platform there is a value that is transferred between users, called likes, or follows or subscribers etc. Whether its a short tutorial video, a vlog or a 24hour stream. Likes are a form of recognition to show the content creators that they have done a good job and they become an incentive for creating new content. However since there are an unlimited amount of likes, you can never run out of them, therefore they have no real value and users give away likes for free on low quality content. BitFlux is a limited supply and freely transferable token that creates value for appreciation of content. If you wish to give Flux to a content creator you would have to consider whether the content is worth the Flux but on the other hand you can give out as much as you have available so it gives real value to the rating of content. What is special about the Flux is that it will have a ranking system on our website to show which content creators have been gifted the most Flux. This will help create links within the community and help strengthen it as a whole.