ENS.BID is designed to become the cornerstone of a new generation of Ethereum domain name registration and trading platform, utilizing the advantages of decentralized technology to enhance the stability and security of the platform as well as providing an ENS domain name registration service with secondary trading market. In short, through the platform, users can buy or sell the ENS domain name without going through complicated processes. We will provide a complete Ethereum domain name registration, transfer and trading service to enable simple and safe domain name service related functions. We are also the first in the industry to introduce the use of smart contracts dedicated to provide escrow service, provides a strong ensure to the safety of transactions for both sides. ENS.BID is the first platform in the industry to provide domain name loan service via smart contract, ensuring an open, fair and transparent verification mechanism. Through the Ethereum domain name mortgage loans, anyone is able to reuse the funds that previously used for registering Ethereum domain name. While maintaining the interest costs to its minimum, users will be prompted with flexible funds if needed.