As societies and human networks are growing, people are increasingly turning to digital networks for direct and far more functional ways of finding and disseminating information. Inevitably, online social networks are becoming larger and more complex as well. In such networks, trust in the medium and the dissemination of information and content must inevitably rely more and more on technologically-assisted means.

Blockchain technology has much to contribute to the evolution of the Next Generation Internet and towards achieving high levels of Distributed Trust seamlessly and unobtrusively, by explicitly increasing trustworthiness of the content shared
through future media. Trust is essential to societies and blockchain has the potential to shift the focus from trust in people and institutions to trust in the technology
being used.