Gemstra connects businesses with influencers & KOLs to drive sales through a blockchain-enabled ecosystem. Influencer commerce is growing rapidly as social media has taken over the world by storm. Nearly $10Bn will be paid to influencers & KOLs for marketing by 2020 - a number that is growing 20% year-over-year. Gemstra is developing a suite of modules on a blockchain-based infrastructure so businesses and influencers & KOLs can easily interact. The GEMS token provides governance through staking mechanisms to promote fairness between businesses and influencers & KOLs. The GEMS token is also the default payment and reward token. By making it easy for businesses and influencers to interact equitably, Gemstra unlocks influencer & KOL commerce for the $24 Trillion global retail economy. The team is comprised of veteran consumer internet executives and technologists that have already launched a proven business under Gemstra Boutiques and most recently launched an alpha of their flagship dapp module called Knowy - a first-of-kind review platform that makes reviews honest through social reputation. Gemstra’s vision is to empower people by redistributing consumer profit back to them for their social influence.