Humancoin is the new massive cryptocurrency fuelled by the Proof of Charity mining protocol. It is backed by the synergy of charity industry and retail e-commerce. Blockchain technology solves everlasting charity problems adding transparency and traceability. Association with philanthropy gives Humancoins a unique advantage in integrating with e-commerce loyalty program. Token owners are incentivized to hold them to take advantage of attractive benefits. And this provides a long-term, stable demand for tokens.