Kuende is a hybrid online-offline social network that combines the online features and appeal of a social media platform with outdoor activities. We are specifically reaching out to Gen-Z and Millennials, today’s most active social media users and the groups most affected by lack of real-life interactions with their peers. By connecting people with similar interests and gamifying real-world socialization, our users will create healthy, real-life connections without incurring any costs. Our business model is designed to focus on community locations and businesses that can facilitate Challenges to support these social interactions, with minimal direct advertising.