With the introduction of a universal token for loyalty-reward, earning, and giving, the Ovato Token provides the perfect solution to the challenges facing today’s loyalty rewards programs. The token, along with its associated applications, will offer both consumers and businesses with a far more compelling proposition and greater incentives to conduct transactions securely, and at signifcantly reduced costs. As a result, the residual value of benefts will be strengthened for all participants. Ovato provides a unique and secure solution on the blockchain using an ERC20 token, and a limited number of tokens will be issued. Distribution of Ovato tokens through mainstream merchants to their existing customer base will create a network effect benefcial to anyone holding them.