Poseidon has developed the reduce platform that allows you to turn the negative environmental impact of every purchase you make into positive climate action. This is possible through a revolutionary integration that connects you directly to forest conservation projects, allowing you to make micro-donations with a measurable impact. One of the challenges with such philanthropic giving is transparency. How can Poseidon ensure that your donations really reach the causes you would like to support? We are solving this with the use of blockchain, a technology that creates transparency and traceability by storing transaction information publicly. Another challenge is how to accurately account for the climate impact of your lifestyle choices? Using blockchain technology, we are able to solve this challenge as well. By processing micro-donations in almost real-time, we attach climate action directly to your product and service purchases, giving you the confidence that you want. Our initial focus is on retail integrations, because we believe this can lead to the biggest change in the way carbon credits are used. With a simple and accessible method of purchasing carbon credits in place, each and every one of us will be able to support crucial land-based emission reduction projects that protect forests and national parks in some of the world’s most endangered areas, supporting local economies that will have a lasting positive impact on our planet