VALID is taking personal data management to the next level. At the core is a user-controlled digital identity solution allowing people to transact online securely and seamlessly while safeguarding all their sensitive personal data. Furthermore, VALID can directly connect users with data consumers such as product and service companies, brands, researchers and advertisers. With the VALID wallet, users can directly and easily start monetizing their personal data in a fully secure and controlled fashion on the VALID marketplace. In return, data consumers gain direct access to reliable, anonymized data in a compliant and cost-efficient way.