In ViewChain, content creators and domain experts control how the content are promoted and how the profits are shared. Specifically, the profits are shared between the content creator and their followers; the latter will be motivated to promoting the content on behalf of the owner. The curator can organize the followings into a powerful person-to-person promotional network. In the absence of dominant party’s “invisible hand” to select and favor certain content creators, the contents will rise and fall based on their own merits and the forces of their curators/followers. This decentralized system should also enjoy a higher degree of freedom in terms of types of contents allowed. Base on the massive person-to-person content sharing network of Zapya. Blockchain handles copyright tracking and record the proper incentives for each party. Creators can incent their followers to jointly promote their contents.