Followine is an innovative Italian start-up founded in June 2017, with the aim of developing a system capable of effectively fight the phenomenon of wine counterfeiting. The Mission is to create a global ecosystem that connects the actors of the wine world and consumers, encouraging the emergence of new international models of communication and business.

The service offered by the Company provides for random and univocal QR codes supply, printed on the rear-labels of each individual bottle of wine produced by the member company. These codes are generated through a proprietary algorithm and registered on a platform (Followine Security System - FSS) based on blockchain technology, which ensures continuity of service, data protection, and scalability.

How does the ecosystem work? Consumers can use tokens to purchase through the Followine platform or e-commerce partner and, alternatively, they can convert them to FIAT (any currency with legal tender: euro, dollar and so on). The e-commerce, through the Tokens, can buy marketing services from Followine, wine from the member producers or can convert the Tokens in FIAT. Producers can use them to purchase all Followine services, instead of cash. Tokens returning to Followine will be distributed to consumers for each scan.

Followine is based on an inclusive B2B business model that involves consumers, making them an active part of the process and guaranteeing them benefits both in the short and in the medium and long term. Unlike many blockchain projects, we at Followine did not limit ourselves to writing a business plan, but we analyzed the conditions that guarantee sustainability in the short and long term and the revenues from the sale of the services we offer.

Wine producers will incur an expense to take advantage of our anti-counterfeiting service, being able to choose to pay, alternatively:
- for each code provided by Followine, regardless of the number of scans performed;
- for each scan of the code carried out by a consumer in a univocal way, so that more scans means more revenues for Followine (not having to bear the initial cost in this case, which is a valid incentive for all producers, who are encouraged by the possibility of spreading out their spending). This scenario is very similar to what happens with Google Ads, transposed into the tangible world.

In addition, upselling services are available for both wine producers and other commercial partners, which will have a positive influence on Followine financial statements: we think of our reports on the wine market which, thanks to the data collected by our users, will be the most complete on the market, as well as all the marketing-related services that may derive from it.