Ecryptostore is the ultimate link between cryptocurrency and real-world application and provides a simple on-ramp and off-ramp for users. The platform has been designed to be simple enough for a first-time crypto user, yet powerful enough to support experienced crypto enthusiasts and ecommerce merchants. The NEM-based FMT token is backed by the value of actual goods and services transacted through ecommerce; which is a trillion-dollar market annually. The FMT token can be used on the platform to reduce transaction fees, staked in order to elevate seller and affiliate status or exchanged on the platform for goods or services.

The FMT token will power the platform’s payment system, enabling a peer-peer decentralized service, designed to protect both buyers and sellers. The platform forms a bridge between fiat and a variety of cryptocurrencies and is coupled with a powerful referral reward program to encourage network adoption, and incentivised merchant curation.