In a world where food consumption is rapidly outpacing food production in the coming years, a solution in efficiency is needed. Every day millions of consumers buy fresh produce through multinationals, wasting an estimated 15% to 30% of all fruits and vegetables. Fructus is a project aiming to change the business of fresh produce trade and delivery. Starting in the diverse agricultural landscape of Europe, we see an opportunity to scale and change the world. Trust issues concerning products being GMO's (Genetically Modified Organism) or 100% organic, expiration date fraud and wastefully slow processes can all be battled when integrated into the Fructus platform.

With Fructus all transactions are processed and registered in the blockchain, giving all parties involved the ability to keep track of products and payments. Customers can see where products are coming from and what was used to help grow the crop. Suppliers can find customers and manage their sales and incentives. Taking out the middle man is another bonus when we look at is financially as suppliers and customers connect without a grocery store in between, keeping products cheap and fresh. Our shipment service will be available in more and more regions, starting with suppliers in Italy, France and Spain, to initially provide for consumers in Italy, Spain, France, Germany and Benelux. A special Fructus Debit Card will be introduced to help facilitate fast and easy pick-ups at the local Fructus-Spots.