Joint Ventures brings a much-needed change to the current digital content landscape. Our aim is to create an economy that rewards every participant of the network, including publishers, authors, commenters, advertisers, and moderators, while minimizing third-party commissions. Joint Ventures plans to create a community-centered content economy. We discuss the implementation of a transparent advertising revenue model in our ecosystem, which will allow publishers to monitor real-time engagements with their content as well as helping advertisers to get the maximum value out of their advertising budget.