Ternio is transforming the $224 billion digital advertising market, which is filled with domain fraud, bot traffic, and lengthy payment models. Incentives are not aligned causing both advertisers and publishers to feel they are on the losing side of the deal. The Ternio utility token provides a verifiable and decentralized asset that empowers advertisers to verify spend through each intermediary and gives publishers the vehicle to be paid on delivery. Advertisers get what they pay for and publishers don’t have to wait months to collect. Ternio can be integrated with most ad technology platforms giving trustworthy partners a share of the market’s success. The solution Blockchain scalability issue within digital advertising ecosystem has been resolved through our own built platform based off both Stellar and Hyperledger Fabric. The Ternio blockchain system through our Lexicon blockchain utilizes smart contracts. These smart contracts can be viewed up and down the entire supply chain. An audit report is maintained on the blockchain showing breakdowns of pricing in the ecosystem and verifies the delivery of ads. The possibility exists within the Ternio blockchain to record “programmatic transaction level data – winning bid log data and metadata e.g. programmatic invoices” , which the industry is demanding.