Trivver is a comprehensive XR advertising platform built on a suite of patented technologies that will accelerate the adoption, commercialization and monetization of extended reality technologies across devices and industries for all stakeholders in the ecosystem - including publishers, brands, agencies and consumers. The Trivver platform enables advertisers to engage the rapidly growing XR user population. Trivver’s core Branded Smart Objects facilitate an organic relationship between brand and consumer that will reduce digital ad friction such as fraud and clutter while at the same time delivering an unparalleled capability to measure and manage ad campaigns in close to real time. The Trivver platform also provides the mechanism for XR content publishers - from game developers to retailers to real estate companies - to monetize their content. Trivver’s XR ad platform enables publishers to index their XR content, creating an inventory of ad spots with a set of specifications to ensure that ad campaigns appear native to the publisher’s environment, and then make that inventory available to advertisers at any scale to generate revenue.