What’s On Pic is a platform that will create a more immediate connection between stores and buyers through photos. It will allow consumers to bridge the gap between online shopping and social browsing by tapping an image to instantly make a purchase.

What’s On Pic will let users tag any photo on the Internet and social media networks with the iOS, Android applications as well as with browser extensions. Artificial intelligence algorithms will allow recognizing the products in the photo as well as all the duplicates of this photo on the Internet.